Paul’s history in endurance sports began as a novice runner in 1977. Since then he has gained a breadth of experience participating in hundreds of events (running, multi-sport and bicycle racing). Paul has many successes competitively, though, emphasizes health and active living as core motivators. Paul is very supportive in his coaching style, blending the use of science, personal experience and consciousness to promote athletic economy and positive outcomes. His educational background in anatomy, kinesiology, physiology and biomechanics complement his ability and coaching effectiveness. Paul is an experienced, nationally certified (NCTMB) and Michigan licensed (LMT) massage therapist as well as a certified personal trainer with the National Strength and Conditioning Association (NSCA ‚ CPT). For more on massage, see sports massage on this website.

Paul has successfully coached beginner-intermediate runners and groups since 2007. From a practical perspective, he understands the importance of balancing work and family life while developing a progressive and consistent athletic program. Athletes looking to improve general fitness and performance can look forward to a well-developed program of periodized linear and/or non-linear training that targets specific goals and events. The development of running economy, assessment of biomechanics (running form), range of movement (ROM) and restrictions due to tight or weak musculature may be topics of discussion and evaluation.

Personal Note:

In today’s fast-paced world it’s easy to lose focus. For an athlete, a loss of focus can lead to inconsistent training, performance decline, complete abandonment of a training program and/or an increased risk of injury. Proper coaching and planning are vital and key components of result oriented training and successful training programs.

Cheryl has been a competitive endurance athlete since 1995. She has competed in all disciplines of cycling, including road racing, criteriums, time trials, cyclo-cross and mountain biking. She achieved the rank of “Pro” in mountain biking. and more recently competes in triathlon at the half and full iron distances. Cheryl has competed in all distances of triathlon, inclu0513_03969 (800x533) (600x400)ding 2 Iron distance tri’s and countless half iron distance events. Other cross training includes ultra distance running and Dual Sport Enduro riding.

Cheryl is currently the Director for Team OAM NOW and has been directing pro and amateur cycling, triathlon and nordic ski teams since 2006. She has held the title of the Director of Women’s Racing for the Michigan Bike Racing Association and continues to put forth efforts to develop women’s racing and draw more women into sport.

Cheryl holds the highly regarded CSCS certification, a credential which has become the measure of excellence in the strength and conditioning profession, awarded by the National Strength and Conditioning Association (www.nsca.com). Cheryl is also a certified Nutrition Specialist, certified by the AASDN and is a USA Triathlon certified coach As an athletic trainer, Cheryl instructs and designs many programs and classes, some of which include strength training, mountain bike technique, swimming and triathlon. Her specialty is designing and leading womens’ programs to introduce more women to sport and fitness and to accelerate their results. She also provides nutritional counseling to athletes involved with Athletic Mentors’ training programs.

In 2003, Cheryl co-founded Athletic Mentors, which has become the premier strength and conditioning company in West Michigan. Athletic Mentors’ primary objective is to provide a coaching environment where athletes at all levels can reach their true potential in their disciplines and in their LIVES. Athletes trained through Athletic Mentors programs range from youngsters to All Stars in almost every sport, plus non-athletes striving to be happy, healthy, moving and fit human beings.

Paul’s history in endurance sports began as a novice runner in 1977. Since then he has gained a breadth of experience participating in hundreds of events (running, multi-sport and bicycle racing). Paul has many successes competitively, though, emphasizes health and active living as core motivators. Paul is very supportive in his coaching style, blending the use of science, personal experience and consciousness to promote athletic economy and positive outcomes. His educational background in anatomy, kinesiology, physiology and biomechanics complement his ability and coaching effectiveness. Paul is an experienced, nationally certified (NCTMB) and Michigan licensed (LMT) massage therapist as well as a certified personal trainer with the National Strength and Conditioning Association (NSCA ‚ CPT). For more on massage, see sports massage on this website.

Paul has successfully coached beginner-intermediate runners and groups since 2007. From a practical perspective, he understands the importance of balancing work and family life while developing a progressive and consistent athletic program. Athletes looking to improve general fitness and performance can look forward to a well-developed program of periodized linear and/or non-linear training that targets specific goals and events. The development of running economy, assessment of biomechanics (running form), range of movement (ROM) and restrictions due to tight or weak musculature may be topics of discussion and evaluation.

Personal Note:

In today’s fast-paced world it’s easy to lose focus. For an athlete, a loss of focus can lead to inconsistent training, performance decline, complete abandonment of a training program and/or an increased risk of injury. Proper coaching and planning are vital and key components of result oriented training and successful training programs.